FAMILY OWNED AND OPERATED SINCE 1951                                                         

The Legend Lives On!

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New and approved rondel! WEST VALLEY CYCLE SALES, INC. Cushman II Logo
(818) 341-7221

We are located in the little community of Winnetka in the San Fernando Valley, all part of Los Angeles California.

We have been at this same location since 1951.

Heideneau tires are now available for your GS!
There should be a movie called “The Long Hot Summer” starring West Valley Cycle Sales.
Although summer won’t be officially over for a few weeks, the same goes for the remodeling and rehabbing.
It’s close enough that we can see the light at the end of the tunnel and now want it finished!
Progress report: Back in the original building, phone system in, voice mail coming in a couple of weeks; air conditioning in and working nicely; lighting almost done; data com in the showrooms complete; bathroom done; furniture still being jostled around as finishing touches to track lighting (ceiling) being tweaked so bikes still being moved around like chess pieces.
Service department up and running full speed with the ISPI service computer back on line; vacations and touring trips over so manpower back; appointments are getting more reasonable and recall appointments caught up; parts department almost done; Buddy and Ben have enough room to chase each other around and dig holes.

Still to be done: THE SIGNS COME THIS WEEK and installation is scheduled; no more lollipop “new BMW sign coming” LA City says it must go; office yet to be set up as well as the miscellaneous retail products in the front; initial BMW Apparel order is almost complete and will be hung and displayed with care upon arrival in the next two weeks.
Touch up paint, trimming trees, trash removal, re-striping parking lot, all the little things will fall in line but the worst is over.
As Jay says, if you want to see what we did, come by and take a look in person. For all who have suffered thru this with us, thank you for your patience and understading.

Throughout this mid-summer nightmare, new bike sales at the end of July exceeded sales for 2014. Orders for ’16’s are coming in, test rides are out almost daily and interest is peaking with the GREAT incentives on remaining 2015 models.

Hundreds are off on almost all models, BMWFS rates are really good and our inventory can cover the needs or wants for just about anyone seeking a new or gently used BMW.
We have another R1200GS Adventure with LOW SUSPENSION and LOW SEAT, making it a perfect fit for those riders with less than a 36” inseam!

The F800 series is now a complete line with GS, GT and R models...the red framed GS is striking.The 800R taking on characteristics of big brothers R9T and R1200R.

Two 2016 S1000XR’s await new white, the other red; there’s a S1000R in Frozen Blue and an S1000RR in white. Good prices on the 2014 C600 Sports in White and Cosmic Blue. Riders are re-discovering the K1600GT as a “go-to” choice.
For the 2016’s the K1600GTLE will come in Black Storm Metallic (original R9T color), the black-on-black-on black R1200GS is being pre-ordered; few color swaps, few new options now coming standard, etc. with major announcements coming at the annual Dealers Meeting in Orlando in mid-October at the AIME Show.

Not to be left behind, CushmanII released the long awaited CushmanII Eagle, a powerful and nimble “leg over” with an MSRP of $5885. Sales of the Deluxe Highlander and Step Thru continue to be brisk and we continue to ship them across the USA and show them off to vacationeers from out of state who make it a point to stop by to see them in person.So...we’re back, still a little dusty with a lot of little things left to
do but at least now it’s safe!

Hope to see you soon, as always, the Legend Lives On...
Jay, Ruth, John, Rick, Robyne, Joe, Robin, Marco and Buddy and Ben


More recently on Yelp:

"The folks at West Valley Cycle were absolutely top notch. I would not hesitate to recommend them to anyone considering a BMW.

I purchased a BMW from someone who lived near LA and for various reasons I could not actually look at the bike. This is the ONLY dealer in the LA area that I would trust as my eyes and ears in looking it over on my behalf. Not only did they do an impeccable job in testing the bike, but they were also nice enough to store the bike for FREE for several days while I worked out a deal with the seller and until I could pick it up.

I had the pleasure with dealing with every person that works there. They were all as nice as can be and as friendly as you could hope and most importantly highly competent and very knowledgeable.

I am not from the area, but I can say that I would ride my bike an hour or more out of the way for West Valley Cycle to look at it.

West Valley Cycle is what a bike shop should be."

Steve P.
New York, NY


"A hidden gem unique in so many ways:
As a motorcycle dealer, this is one of the country's oldest - you can tell this is a legacy establishment. A treasure of history in the center of LA's heart and soul: the Valley.
As a SoCal BMW motorcycle dealer: no other dealership comes close.
As a family-run business: I've been to many family-run establishments, but the genuine care I received the first time I walked in their shop was on another level--almost of another time. We spoke about the rich history of the San Fernando Valley, and the lovely lady who had just assumed responsibility for the business (the family members who previously run the business had passed away recently) was kind enough to walk inside to her library and lend me a book by Kevin Roderick called "San Fernando Valley: America's Suburb" (a superb book), to welcome me back home (as I just moved back). What a wonderful person.

I was doing my motorcycle maintenance in my garage, but having met the Richters I almost want something I can't handle fixing to happen so I have an excuse to go see them again!
This family deserves all the support it can get."

Omar E.
Beverly Hills, CA

As a new rider, Ruth at WVCS had the patience of a saint with my endless questions and research on BMW bikes. She was also realistic about bikes I should look at considering my level of expertise and goals.

I've spent several hours there and watching how they treat their customers I'm convinced this is the shop I'll buy my bike from. People describe it as an old fashioned bike shop, I can see that.

Great people, great resource, and am glad they're close to me.

Jim A.
Los Angeles, CA

My experience with West Valley has been top notch and far better than larger dealerships. They take great care to ensure your satisfied with with buying your bike and getting your service. Ruth and John treat you more like family than a customer and if recommend them to anyone interested in a BMW.

Capm P.
Los Angeles, CA

20212 SATICOY STREET    •     WINNETKA CA 91306     •     (818) 341-7221

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Copyright © 2003-2015 West Valley Cycle Sales, Inc. This page last updated July 2015 .