FAMILY OWNED AND OPERATED SINCE 1951                                                         

The Legend Lives On!

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New and approved rondel! WEST VALLEY CYCLE SALES, INC. Cushman II Logo
(818) 341-7221

We are located in the little community of Winnetka in the San Fernando Valley, all part of Los Angeles California.

We have been at this same location since 1951.

Heideneau tires are now available for your GS!


As this is being written, 4th of July weekend; our major remodeling and transformation is about 75% complete; on time and on budget...that’s the good news. The bad news...there’s more to do; the good news, the remainder will be less disruptive.

The first weekend data, phone and CCTV lines were cut. We have been without phones, partial phones, sometimes with an answering machine; portable hot spots to achieve a modicum of data communication. We have been storing things as they come in and hope our maps and pathways will enable us to put it all together in a short period of time. The BMW on-line service computer system ISPI has been down for almost 3 weeks and hope to have it back this week.That will be a big accomplishment.

The buildings as some of you have seen, the original shop was gutted; bikes removed, ceiling stripped, air conditioning ducting replaced and a new unit installed. The former steel fire door was removed and the doorway enlarged to make for easy access to the new showroom. The insulation was replaced and a new black stained wood ceiling installed. The rolled on stamped cobblestone floor has been repaired - all cracks and gouges gone and a deep brown black porcelain tile installed throughout the building. The small sidewalk front door was closed was legal in 1951 but not in 2015 and was used less than once a month. A new set of additional double doors was installed on the parking lot side.

The front part of the shop which was never below 90 degrees during the summer with the air on constantly, has been modified. It appears there was never an air return installed so it could never work properly (what a waste of electricity = money). It was common to come in on a Tuesday and discover the front shop was 108 degrees after being closed up all weekend - no wonder the computers were dying.
A small dressing room has been added next to the employee bathroom by closing off one of the front street windows - thus balancing the street face of the building.

Service was moved to the bottom of the 2 story building and parts department made it’s way to the steel building just behind the shop structure; all insulated and with steel shelving strapped to the walls and ceilings for safety and Dad’s old cardboard boxes from the ’50’s are being replaced with stackable plastic bins Yes, we did find some treasures! In the ’94 Northridge quake, the entire parts department of wood shelving collapsed like dominos. Service has room for 4 lifts - previously we had 1 permanent and 1 movable. Equipment is still being moved and installed. It is much cooler there, better lighting and when finished will be a safer working environment.

The tile flooring has been grouted and sealed, the wood floor installed so we can start moving the bikes back in. After being moved in and out and in and out, etc. they got dusty so all are being detailed; they go back in this week (the ones we haven’t sold).

Yet to be done - This Tuesday, our BMW fixtures arrive with installation set for Wednesday and Thursday
Air conditioning registers; track lighting, furniture, phone system due this week and starting to unpack.

We are preparing to place our initial order for Riders Apparel and Accessories. If you have been waiting to order BMW apparel, etc. you can go to BMW’s website and check out Ride and Style. Note part numbers and call or send us an email so we can get it for you until our new department is organized and stocked. Robin Z will be our specialist for Ride and Style.

The 2015’s are here except for the RS and XR.

The new 2015 R 1200R, R1200RT, R1200GS, R1200GS Adventure all come with Keyless Ride.

Jay delights in telling a prospective owner, “just push the button” when he has the transmitter in his pocket half a parking lot away!

As Rick says after spending few days with the R1200R “it’s really nice not having to take your gloves off and mess with keys at the gas station.”

Our 2015 F800’s are here in the GS, GT and the re-introduced F800R
Test Rides are available on select models.

Close out prices on the few remaining 2014 models, call for inventory and pricing before they’re gone.

Check out the BMW page for details.

The Cushman StepThru’s have been released and are ready for shipment.
Meanwhile, the Pre-production Prototype CushmanII Eagle is pictured on the Cushman page.

A nice selection of previously owned BMW’s are finally rolling in as well as a couple of DEMO’s; call for current inventory.

Ethanol gas continues to present problems, the Service page highlights some problems and offers a solution.

More recently on Yelp:

"The folks at West Valley Cycle were absolutely top notch. I would not hesitate to recommend them to anyone considering a BMW.

I purchased a BMW from someone who lived near LA and for various reasons I could not actually look at the bike. This is the ONLY dealer in the LA area that I would trust as my eyes and ears in looking it over on my behalf. Not only did they do an impeccable job in testing the bike, but they were also nice enough to store the bike for FREE for several days while I worked out a deal with the seller and until I could pick it up.

I had the pleasure with dealing with every person that works there. They were all as nice as can be and as friendly as you could hope and most importantly highly competent and very knowledgeable.

I am not from the area, but I can say that I would ride my bike an hour or more out of the way for West Valley Cycle to look at it.

West Valley Cycle is what a bike shop should be."

Steve P.
New York, NY


"A hidden gem unique in so many ways:
As a motorcycle dealer, this is one of the country's oldest - you can tell this is a legacy establishment. A treasure of history in the center of LA's heart and soul: the Valley.
As a SoCal BMW motorcycle dealer: no other dealership comes close.
As a family-run business: I've been to many family-run establishments, but the genuine care I received the first time I walked in their shop was on another level--almost of another time. We spoke about the rich history of the San Fernando Valley, and the lovely lady who had just assumed responsibility for the business (the family members who previously run the business had passed away recently) was kind enough to walk inside to her library and lend me a book by Kevin Roderick called "San Fernando Valley: America's Suburb" (a superb book), to welcome me back home (as I just moved back). What a wonderful person.

I was doing my motorcycle maintenance in my garage, but having met the Richters I almost want something I can't handle fixing to happen so I have an excuse to go see them again!
This family deserves all the support it can get."

Omar E.
Beverly Hills, CA

As a new rider, Ruth at WVCS had the patience of a saint with my endless questions and research on BMW bikes. She was also realistic about bikes I should look at considering my level of expertise and goals.

I've spent several hours there and watching how they treat their customers I'm convinced this is the shop I'll buy my bike from. People describe it as an old fashioned bike shop, I can see that.

Great people, great resource, and am glad they're close to me.

Jim A.
Los Angeles, CA

My experience with West Valley has been top notch and far better than larger dealerships. They take great care to ensure your satisfied with with buying your bike and getting your service. Ruth and John treat you more like family than a customer and if recommend them to anyone interested in a BMW.

Capm P.
Los Angeles, CA

20212 SATICOY STREET    •     WINNETKA CA 91306     •     (818) 341-7221

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Copyright © 2003-2015 West Valley Cycle Sales, Inc. This page last updated July 2015 .