FAMILY OWNED AND OPERATED SINCE 1951                                                         

The Legend Lives On!

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New and approved rondel! WEST VALLEY CYCLE SALES, INC. Cushman II Logo
(818) 341-7221

We are located in the little community of Winnetka in the San Fernando Valley, all part of Los Angeles California.

We have been at this same location since 1951.

Holiday hours!

With the upcoming Thanksgiving weekend, we will be closing Friday and Saturday after Thanksgiving, giving us the desperately required time to continue with our move of the service and parts departments with as little customer disruption as possible.
So WVCS will be CLOSED from Thanksgiving November 27 and re-open Tuesday December 2nd.

Heideneau tires are now available for your GS!

Hey folks, WVCS just had a write-up in the June 2014 BMWON!
BMWON courtesy BMW Owner's News

June 2014 BMWON front cover

June 2014 BMWON page 66
Jine 2014 BMWON page 67

90 years of BMW Motorcycle

We’ve added many new items for gift giving and just ‘cause!

BMW pins, cups, mugs, scarves, new connectors for electronic gadgets, solar battery chargers, helmet locks, soft bags, heavy socks, books, messenger bags and satchels, shirts, and many more!

More recently on Yelp:

"The folks at West Valley Cycle were absolutely top notch. I would not hesitate to recommend them to anyone considering a BMW.

I purchased a BMW from someone who lived near LA and for various reasons I could not actually look at the bike. This is the ONLY dealer in the LA area that I would trust as my eyes and ears in looking it over on my behalf. Not only did they do an impeccable job in testing the bike, but they were also nice enough to store the bike for FREE for several days while I worked out a deal with the seller and until I could pick it up.

I had the pleasure with dealing with every person that works there. They were all as nice as can be and as friendly as you could hope and most importantly highly competent and very knowledgeable.

I am not from the area, but I can say that I would ride my bike an hour or more out of the way for West Valley Cycle to look at it.

West Valley Cycle is what a bike shop should be."

Steve P.
New York, NY

"A hidden gem unique in so many ways:
As a motorcycle dealer, this is one of the country's oldest - you can tell this is a legacy establishment. A treasure of history in the center of LA's heart and soul: the Valley.
As a SoCal BMW motorcycle dealer: no other dealership comes close.
As a family-run business: I've been to many family-run establishments, but the genuine care I received the first time I walked in their shop was on another level--almost of another time. We spoke about the rich history of the San Fernando Valley, and the lovely lady who had just assumed responsibility for the business (the family members who previously run the business had passed away recently) was kind enough to walk inside to her library and lend me a book by Kevin Roderick called "San Fernando Valley: America's Suburb" (a superb book), to welcome me back home (as I just moved back). What a wonderful person.
I was doing my motorcycle maintenance in my garage, but having met the Richters I almost want something I can't handle fixing to happen so I have an excuse to go see them again!
This family deserves all the support it can get."

Omar E.
Beverly Hills, CA

West Valley Cycle Sales is expanding, and we are seeking qualified individuals for Service Tech, Parts/Warranty, and Sales positions. Applicants with current BMW certification preferred; additional training to upgrade Certifications may be provided

Interested individuals can click HERE to send your information and resume/cv to Ruth.


20212 SATICOY STREET    •     WINNETKA CA 91306     •     (818) 341-7221

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Copyright © 2003-2013 West Valley Cycle Sales, Inc. This page last updated November 7 2014 . Design by The Crafty Fox.

Redesigned and updated by Digital Spectra.