FAMILY OWNED AND OPERATED SINCE 1951                                                         

The Legend Lives On!

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New and approved rondel! WEST VALLEY CYCLE SALES, INC. Cushman II Logo
(818) 341-7221

We are located in the little community of Winnetka in the San Fernando Valley, all part of Los Angeles California.

We have been at this same location since 1951.

Heideneau tires are now available for your GS!

We will close for the long Thanksgiving weekend from November 26th through Monday November 30th. We will reopen Tuesday December 1st ready for your Holiday shopping needs.

The new Apparel and Accessory Department will be ready for your shopping and browsing for that perfect gift for the BMW rider on your list.

New accessories for the CushmanII owner will also be available including larger rims and tires, covers, windshields, seats and bumpers!

Happy Turkey Day from all of us to you and yours!


OCTOBER 2015.....It’s getting closer and closer to being done!
On September 29th the new front sign was lit for the first time and the pylon in the driveway
went up the next day.
The famous “lollipop” reading “new BMW sign coming" finally ringing true
but missing from the landscape (LA City rules).

The air conditioning really works and it has been cool and pleasant inside. Jay’s getting the
TV’s hooked up in the showroom and we are currently adjusting the play selection to include
some special internet videos from our own customers. Karen’s GoPro’s are fun to watch and
can’t wait to see what she sends out from her new S1000RR.
Various construction trucks are slowly disappearing from the parking lot leaving us more space
to park. With the promise of an El Nino fall and winter, we are scrambling to get the parts
building waterproofed as it flooded with the last unexpected monsoon in July. Buddy and Ben
have their yard back and as of this writing, there is only one bike left in a crate which will be
unveiled this next week - a F800 Adventure. More are on the way as soon as this coming
week but several are already sold.
With production of the 2016’s well under way, we said a fond farewell to the magnificient
K1300S and 650GS. Rumor has they will be replaced with new models and with the
Long Beach Motorcycle show coming up in November, surely something will be on display for
all of to enjoy. Speaking of the LB Show, remember it is in November...not December and we
have coupons for discount admissions.The annual Dealer Meeting is just a couple of weeks
away and we are looking forward to announcements there.
Nicely discounted 2015’s are available F800R, F800GS, F800GT, R1200R, R1200GS are on
the floor in various colors and equipment packages... even a 2015 R9T.
Speaking of nicely discounted, the new 2016 S1000XR has a terrific incentive. We have a
standard and a LOW SUSPENSION side by side for height testing. Jay says, “this is a fun

Whenever possible, we try to order bikes with LOW SUSPENSION, in addition to standard, for
those with less than 36” inseams! It’s amazing what the difference makes; someone who
longed for a 1200ADV can actually safely and confidently ride on a lowered one!.
The long awaited Apparel and Accessory Department is being stocked. Three pallets of
clothing, boots, gloves, bags, etc. arrived this week and are being checked in, priced and
Watch for the introduction of our Virtual Garage Sale featuring items from the past. Like any
Garage Sale, this one will have everything from luggage racks,saddle bags, fenders, mirrors,
fairings, headlights, tail lights, engine parts, brochures,posters, name it.
.. from a
collection of over 63 years as a BMW dealer. Two cargo containers have overflowed and it’s
time to move them out! We found pistons and rings for R27’s when we packed up along with a
few Cushman and Mustang tail lights and even some BSA parts. Our goal is to have a few
photos and descriptions to drop into the website to give you and idea of what we have
On the home front, Joe, our newest Tech has recovered sufficiently from his accident to return
and we are very happy to have him back. He is scheduled for advanced BMW training in
November. Rick
has finally won his long fight with complications from a serious bout with
poison oak. Marco takes his MSF course this month!
The Service Department is still consumed with various recalls but the extra sets of hands have
made appointments a little more reasonable. Fuel pumps for the GS’s under recall are back
ordered with none expected in the US until late November. We’ll stay on top of that problem
with a waiting list. Rear wheel flanges are coming in with no problem as of now.
Did you know BMW’s new ADVANTEC oil is made from natural gas?
CushmanII launched the EAGLE last month. There’s a photo of Mom and Dad riding one in our
parking lot from 1958 that’s fun to see. The new CushmanII EAGLE has the reliable 14hp
and is a “leg-over” with a saddle seat. A 2.5 gallon gas tank will get over 80 mpg at speeds of 60+mph. A Cushman Red one is featured on the Cushman page

We are trying to put together an Open House for next month; details to come.
As always, we couldn’t do this without you and your support.

Sixty-six years...the Legend Lives On!

Jay, Robyne, Rick, Joe, Marco, John and Ruth


More recently on Yelp:

"The folks at West Valley Cycle were absolutely top notch. I would not hesitate to recommend them to anyone considering a BMW.

I purchased a BMW from someone who lived near LA and for various reasons I could not actually look at the bike. This is the ONLY dealer in the LA area that I would trust as my eyes and ears in looking it over on my behalf. Not only did they do an impeccable job in testing the bike, but they were also nice enough to store the bike for FREE for several days while I worked out a deal with the seller and until I could pick it up.

I had the pleasure with dealing with every person that works there. They were all as nice as can be and as friendly as you could hope and most importantly highly competent and very knowledgeable.

I am not from the area, but I can say that I would ride my bike an hour or more out of the way for West Valley Cycle to look at it.

West Valley Cycle is what a bike shop should be."

Steve P.
New York, NY


"A hidden gem unique in so many ways:
As a motorcycle dealer, this is one of the country's oldest - you can tell this is a legacy establishment. A treasure of history in the center of LA's heart and soul: the Valley.
As a SoCal BMW motorcycle dealer: no other dealership comes close.
As a family-run business: I've been to many family-run establishments, but the genuine care I received the first time I walked in their shop was on another level--almost of another time. We spoke about the rich history of the San Fernando Valley, and the lovely lady who had just assumed responsibility for the business (the family members who previously run the business had passed away recently) was kind enough to walk inside to her library and lend me a book by Kevin Roderick called "San Fernando Valley: America's Suburb" (a superb book), to welcome me back home (as I just moved back). What a wonderful person.

I was doing my motorcycle maintenance in my garage, but having met the Richters I almost want something I can't handle fixing to happen so I have an excuse to go see them again!
This family deserves all the support it can get."

Omar E.
Beverly Hills, CA

As a new rider, Ruth at WVCS had the patience of a saint with my endless questions and research on BMW bikes. She was also realistic about bikes I should look at considering my level of expertise and goals.

I've spent several hours there and watching how they treat their customers I'm convinced this is the shop I'll buy my bike from. People describe it as an old fashioned bike shop, I can see that.

Great people, great resource, and am glad they're close to me.

Jim A.
Los Angeles, CA

My experience with West Valley has been top notch and far better than larger dealerships. They take great care to ensure your satisfied with with buying your bike and getting your service. Ruth and John treat you more like family than a customer and if recommend them to anyone interested in a BMW.

Capm P.
Los Angeles, CA

20212 SATICOY STREET    •     WINNETKA CA 91306     •     (818) 341-7221

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Copyright © 2003-2015 West Valley Cycle Sales, Inc. This page last updated July 2015 .