FAMILY OWNED AND OPERATED SINCE 1951                                                         

The Legend Lives On!

Header Underline

New and approved rondel! WEST VALLEY CYCLE SALES, INC. Cushman II Logo
(818) 341-7221

We are located in the little community of Winnetka in the San Fernando Valley, all part of Los Angeles California.

We have been at this same location since 1951.

Heideneau tires are now available for your GS!

BMW G 650 GS Sertao
Dirt looks good on it!

BMW's G650 GS single takes you to work and play,when the dusty hill leads you to a stream for a bath, the Sertao is your ride.Whether your daily commute takes you thru winding roads or straight highways, the Sertao is your ride.
This 2014 has 652cc's, 50 horses, clean lines, great mileage, legendary ABS brakes, heated grips and an accessory socket for your must have electronic creature comforts, the Sertao is your ride.

Nimble and quick at 432 pounds Sertao is the perfect starter bike, the fun play bike or the all around

"I can do it all bike." with BMW's 3 year/36,00 mile warranty, it loves to wave as it passes the gas pump!

Close out on 2014 BMW G 650GS Sertao's now. Call for price!

So much to share...

The 2015’s are here except for the RS and XR.

The new 2015 R 1200R, R1200RT, R1200GS, R1200GS Adventure all come with Keyless Ride.

Jay delights in telling a prospective owner, “just push the button” when he has the transmitter in his pocket half a parking lot away!

As Rick says after spending few days with the R1200R “it’s really nice not having to take your gloves off and mess with keys at the gas station.”

Our 2015 F800’s are here in the GS, GT and the re-introduced F800R
Test Rides are available on select models.

Close out prices on the few remaining 2014 models, call for inventory and pricing before they’re gone.

Check out the BMW page for details.

Still awaiting the arrival of the Cushman StepThru’s. Ever the perfectionists at Kjack, the forming of the shell/shroud has been the stumbling block creating the release.
Meanwhile, the Pre-production Prototype CushmanII Eagle is pictured on the Cushman page.

A nice selection of previously owned BMW’s are finally rolling in as well as a couple of DEMO’s; call for current inventory.

Ethanol gas continues to present problems, the Service page highlights some problems and offers a solution.

More recently on Yelp:

"The folks at West Valley Cycle were absolutely top notch. I would not hesitate to recommend them to anyone considering a BMW.

I purchased a BMW from someone who lived near LA and for various reasons I could not actually look at the bike. This is the ONLY dealer in the LA area that I would trust as my eyes and ears in looking it over on my behalf. Not only did they do an impeccable job in testing the bike, but they were also nice enough to store the bike for FREE for several days while I worked out a deal with the seller and until I could pick it up.

I had the pleasure with dealing with every person that works there. They were all as nice as can be and as friendly as you could hope and most importantly highly competent and very knowledgeable.

I am not from the area, but I can say that I would ride my bike an hour or more out of the way for West Valley Cycle to look at it.

West Valley Cycle is what a bike shop should be."

Steve P.
New York, NY


"A hidden gem unique in so many ways:
As a motorcycle dealer, this is one of the country's oldest - you can tell this is a legacy establishment. A treasure of history in the center of LA's heart and soul: the Valley.
As a SoCal BMW motorcycle dealer: no other dealership comes close.
As a family-run business: I've been to many family-run establishments, but the genuine care I received the first time I walked in their shop was on another level--almost of another time. We spoke about the rich history of the San Fernando Valley, and the lovely lady who had just assumed responsibility for the business (the family members who previously run the business had passed away recently) was kind enough to walk inside to her library and lend me a book by Kevin Roderick called "San Fernando Valley: America's Suburb" (a superb book), to welcome me back home (as I just moved back). What a wonderful person.

I was doing my motorcycle maintenance in my garage, but having met the Richters I almost want something I can't handle fixing to happen so I have an excuse to go see them again!
This family deserves all the support it can get."

Omar E.
Beverly Hills, CA

As a new rider, Ruth at WVCS had the patience of a saint with my endless questions and research on BMW bikes. She was also realistic about bikes I should look at considering my level of expertise and goals.

I've spent several hours there and watching how they treat their customers I'm convinced this is the shop I'll buy my bike from. People describe it as an old fashioned bike shop, I can see that.

Great people, great resource, and am glad they're close to me.

Jim A.
Los Angeles, CA

My experience with West Valley has been top notch and far better than larger dealerships. They take great care to ensure your satisfied with with buying your bike and getting your service. Ruth and John treat you more like family than a customer and if recommend them to anyone interested in a BMW.

Capm P.
Los Angeles, CA

20212 SATICOY STREET    •     WINNETKA CA 91306     •     (818) 341-7221

Bar Bottom Graphic

Copyright © 2003-2013 West Valley Cycle Sales, Inc. This page last updated November 7 2014 . Design by The Crafty Fox.

Redesigned and updated by Digital Spectra.